EXECUTIVE DASHBOARD
Performance at a glance
TRAMONTINA UK · T STORE
Performance has exceeded the full-year 2025 benchmark.
Growth is concentrated in Cookware and Furniture. The product-level picture is mixed and calls for distinct responses to availability, discoverability and lifecycle issues.
Performance vs full-year 2025142.1%Jan–Aug 2026 sales as a percentage of full-year 2025 sales
MAIN CONTRIBUTORS
81.6% combinedCategory mix
EXECUTIVE ASSESSMENT
Three different commercial questions
Allegra 3-piece
Material matched-period decline and a current search-relevance issue.
Allegra 4-piece
Moderate matched-period decline, lower traffic and current zero availability.
Churrasco knife block
Sales increased, but Draft status and packaging clearance block a normal relaunch.
How to read the headline. This comparison measures January to August 2026 sales against the whole of 2025. Shopify matched-period figures are shown separately when they help diagnose a product case.
SKU DISTRIBUTION
Sales are spread across more products, with greater high-volume concentration.
The special hospitality deal is separated from standard product tiers and included in the 2026 grand total.
Special hospitality deal. SKU 29810023 records 108 units and £1,079.95. The client linked this deal to SKU 29899517. It represents 9 boxes of 12 knives and is not treated as a normal 100+ retail SKU.
CATEGORY PERFORMANCE
Cookware and Furniture account for most of the current result.
Use the table to compare the full-year 2025 benchmark with January to August 2026.
| Category | 2025 sales | 2026 sales | 2025 units | 2026 units | % of full-year 2025 |
|---|
FACTORY AND SUPPLIER PERFORMANCE
Farroupilha remains the largest contributor.
The source field includes external suppliers as well as Tramontina factories. Five continuing SKUs change supplier label between annual sheets.
| Factory / supplier | 2025 sales | 2026 sales | 2025 units | 2026 units | % of full-year 2025 |
|---|
SKU EXPLORER
Filter the complete product register.
Search by SKU or product name, then refine by category, factory, volume tier and assortment status.
| SKU | Product | Category | Factory / supplier | 2025 units | 2025 sales | 2025 tier | 2026 units | 2026 sales | 2026 tier | Status |
|---|
ASSORTMENT AND LIFECYCLE
The 38 products now separate into three distinct commercial situations.
All recorded sales below use the client invoicing workbook. Current stock is a Shopify snapshot from 22 September 2026 and does not establish availability throughout January to August.
HOW TO READ THE RESULT
What the evidence explains, and what remains open
Lifecycle explanation supported
The 16 catalogue-listed products are inactive and currently hold no stock. Closure dates support the lifecycle explanation, although year-only entries do not establish the final sellable date.
Availability concern, timing still open
Fifteen products have zero current stock but are not on the supplied inactive list. This supports an availability question, but it does not show when stock became unavailable.
Commercial review required
Seven products have current stock but no 2026 invoiced sales. These cases deserve a focused check of sellability, period availability, visibility and product mapping.
CURRENT STOCK, NO 2026 INVOICED SALES
Seven cases to review first
| SKU / product | Current stock | 2025 sales |
|---|
LIFECYCLE MATRIX
All 38 products by diagnostic group
| SKU / product | Current stock | Assessment |
|---|
2025 SALES, NO 2026 SALES
Largest values first
| SKU / product | Units | 2025 sales |
|---|
DOCUMENTED REPLACEMENTS
Combined view
Meeting interpretation. The lifecycle evidence explains 16 of the 38 cases. The remaining 22 require different follow-up: 15 need historical availability confirmation and 7 need a product-level commercial review because stock is currently recorded.
PRIORITY CASES
The evidence points to different causes and different actions.
These cases combine the client workbook with matched-period Shopify diagnostics. They do not convert screening gaps into lost-sales estimates.
ACTION PLAN
Recommended sequence for commercial decisions.
The actions below separate immediate decisions from tests that require operational confirmation.
METHODOLOGY
Two sources answer different questions.
The client workbook is the financial basis. Shopify provides product, inventory, transaction and website diagnostics.
Client invoicing workbook
Used for sales including VAT, reported units, SKU, category and factory contribution. Turnover is recognised when the warehouse dispatches the order, subject to the client's operational cut-off.
Shopify
Used for matched-period product signals, reversals, inventory records, current status, search visibility and landing-page behaviour. These figures are not combined with invoiced turnover.
Catalogue Review
Used for inactive product screening, documented successors and closure-period context. Where only a year is supplied, the exact final sellable date remains unverified.
Interpretation limits
Month-end inventory does not establish continuous sellable availability. Landing-page sessions are not SKU conversion rates. Campaign contribution and margin parameters were not supplied.
Source period. Full-year 2025 is compared with January to August 2026. The 66.67% reference is a proportional screening threshold, not a seasonally adjusted target.